About me

Most of my work starts in the same place: something isn't quite making sense.

A product has become difficult to evolve. A website no longer reflects the organisation behind it. An idea feels right, but nobody has found the right way to explain it. The visible problem is often just one thread in something larger.

I'm interested in understanding those tangles well enough to give them the right form. Whether that's through strategy, design, writing, or drawing, the work usually comes down to seeing clearly before making anything.

Where it started

I've always made things.

I studied product design, drew engineering schematics at a shipyard, and spent time working on assistive technology and ergonomics. It was practical, grounded work. Things had to function, fit, and work in the real world.

Alongside that, I found myself drawn towards illustration, mark making, and the ways people interact with systems. Human-computer interaction fascinated me, as did ideas around neural networks, not so much as technical subjects, but as ways of thinking about behaviour, perception, and connection.

From objects to systems

Eventually the work shifted onto the screen. I moved into graphic design and then digital, and my focus changed from physical objects to products, websites, and services.

The questions remained remarkably similar. I was still trying to understand why something wasn't working as well as it could, what was getting in the way, and how it could become clearer.

Over time I realised those questions mattered far more to me than any particular discipline. The same instincts show up whether I'm sketching an interface, structuring a piece of writing, helping untangle a complex project, or drawing in a notebook.

One practice, many forms

I don't really separate strategy, design, writing, illustration, or photography. They're different ways of exploring and expressing the same curiosity.

Some ideas become client work. Others become essays. Some stay as sketches, photographs, or small experiments on the web. They all begin in the same place: paying attention, following an idea, and seeing where it leads.

This site

This is where those pieces end up.

Essays, drawings, experiments, notes, photographs, and whatever else feels worth keeping around. Some connects directly to my work. Some doesn't. Together they form a record of the questions I'm interested in, and the different ways I try to make sense of them.

If Bold Wise is the more defined, client-facing side of what I do, this is everything around it.