Writing

  1. A decade of Bold Wise 22nd of April 2026 Bold Wise passed the ten-year mark this month, which felt worth stopping for. Looking back, the work has taken different forms, but the thread through it has stayed pretty consistent: helping businesses make sense of complexity and come across more clearly.
  2. The quiet evolution of this site 21st of April 2026 I wanted to document how I manage this site now, and how that process has gradually changed over time. Underneath it all, the principles are much the same: keep things simple, stay close to the files, and make posting easier with each iteration.
  3. Make it professional, make it pop 20th of April 2026 “Make it look professional.” “Make it look good.” “Make it pop.” None of these are especially clear design instructions. But they are often useful all the same.
  4. The simple joy of iterating 16th of April 2026 It suddenly struck me that I'm free to play with my websites, to test out ideas, explore techniques, think and re-think things. And thats just what I've been doing.
  5. Easy, facile answer machines 10th of March 2026 My problem with AI is that design, strategy, and consultancy depend on awkward questions, uncomfortable truths, and human judgement, not just easy answers.
  6. Tangles 21st of January 2026 When teams feel stuck, the visible problem is often just one thread in a much bigger tangle of assumptions, incentives, uncertainty, and hidden blockers.
  7. The reverse stone soup challenge 22nd of September 2025 There’s a folk tale about Stone Soup. There's a particular design challenge that I think of as its reverse.
  8. Obvious in hindsight 11th of September 2025 Good design often disappears into the background, leaving outcomes that feel obvious only in hindsight, even when the path there was anything but simple.
  9. Launching Bold Wise Studio 29th of August 2025 I’ve split my practice into two clear parts: Bold Wise for direction and strategy, and Bold Wise Studio for delivery, design, and making ideas real.
  10. Refocusing 4th of February 2025 Fifteen years in, I’m reflecting on the work I do best: untangling complexity, shaping ideas, and helping teams find clearer direction.
  11. Updating all the things 16th of January 2025 Play, tinkering and experimentation OR Friction and inaction redux.
  12. Moving to Mastodon 25th of January 2023 Goodbye little blue bird, hello extinct elephant-like mammal!
  13. Writing to think 27th of May 2022 I've been thinking a lot about why I write here, and what I get out of it, and I’ve realised it’s a handful of things.
  14. Terrible, boring and hard 25th of May 2022 There’s at least one phase in pretty much everything I work on where things seem insurmountable. Where they are just terrible, boring and hard.
  15. Repositioning Bold Wise 23rd of May 2022 My work had shifted from hands-on design toward consultancy, strategy, and shaping bigger, more ambitious projects, so Bold Wise needed to change too.

© Alex Magill