Writing tags

1. Clarity A lot of work that looks like design, strategy, or communication is really about closing the gap between what something is and how it comes across. When that gap narrows, things start to work. These posts are about that process. Seeing properly, explaining properly, and shaping things so they make sense, both to the people building them and the people using them.
2. Design Design, for me, is a way of exploring, questioning, testing, and making sense of things. Sometimes that leads to something visual or tangible, and sometimes it doesn’t. These posts sit in that space: using design to reach towards understanding, direction, or a better outcome.
3. Making I’ve always found that thinking and making are difficult to separate. Ideas tend to change once they meet reality. A sketch reveals something a conversation didn’t, a prototype exposes assumptions, and a finished piece often ends up saying something different from where it began. These posts are about that process of making, where understanding grows through creating rather than simply thinking.
4. Practice Most worthwhile things don’t happen all at once. They emerge through repetition, small improvements, false starts, and returning to the work again and again. Practice isn’t just about building skill, but about paying attention over time. These posts explore that slower process of learning, making, and gradually becoming better at something without always noticing it in the moment.
5. Strategy Strategy, at its best, is about deciding what actually matters. That might mean choosing a direction, setting priorities, or stepping back to understand what’s really going on before pushing forward. It’s less about big, abstract plans and more about making better decisions in context. These posts look at that from different angles, how direction is shaped, tested, and sometimes corrected along the way.
6. Tools I’ve always liked working close to the tools themselves. Sometimes that’s about building or tweaking things, sometimes it’s about removing friction so it’s easier to think, write, or make progress, and often it’s simply about curiosity and experimentation. These posts cover the practical side of that. The setups, systems, and bits of technology that support the work, and how they change over time.
7. Untangling Most of what I do starts here. Things look simple on the surface, but don’t quite behave as expected. Progress stalls, conversations loop, and effort goes in without much movement. What appears to be one problem is usually part of something much bigger. These posts explore that underlying shape. The patterns, assumptions, and hidden connections that sit beneath the obvious. Not to neatly “solve” everything, but to see things more clearly and find a way forward.