Writing tags

1. Clarity Clarity isn’t just about making things simpler. It’s about making them truer. A lot of work that looks like design, strategy, or communication is really about closing the gap between what something is and how it comes across. When that gap narrows, things start to work. These posts are about that process. Seeing properly, explaining properly, and shaping things so they make sense, both to the people building them and the people using them.
2. Design as thinking I’ve never really seen design as surface-level work. For me, it’s a way of thinking. A way of exploring, questioning, testing, and making sense of things. Sometimes that leads to something visual or tangible, and sometimes it doesn’t. These posts sit in that space. They’re less about outputs, and more about how design helps reach towards understanding, direction, or a better outcome.
3. Iteration Very little of what I work on arrives fully formed. Things evolve. They get tested, changed, refined, and occasionally rethought entirely. Small changes build up over time into something more meaningful than any single big push. These posts follow that process. The small steps, the adjustments, and the ongoing work of making things a little better each time.
4. Strategy Strategy, at its best, is about deciding what actually matters. That might mean choosing a direction, setting priorities, or stepping back to understand what’s really going on before pushing forward. It’s less about big, abstract plans and more about making better decisions in context. These posts look at that from different angles, how direction is shaped, tested, and sometimes corrected along the way.
5. Tools I’ve always liked working close to the tools themselves. Sometimes that’s about building or tweaking things, sometimes it’s about removing friction so it’s easier to think, write, or make progress, and often it’s simply about curiosity and experimentation. These posts cover the practical side of that. The setups, systems, and bits of technology that support the work, and how they change over time.
6. Untangling Most of what I do starts here. Things look simple on the surface, but don’t quite behave as expected. Progress stalls, conversations loop, and effort goes in without much movement. What appears to be one problem is usually part of something much bigger. These posts explore that underlying shape. The patterns, assumptions, and hidden connections that sit beneath the obvious. Not to neatly “solve” everything, but to see things more clearly and find a way forward.
7. Working through it A lot of work doesn’t feel elegant or inspired. It feels slow, uncertain, and occasionally uncomfortable. There are phases where things seem stuck, overly complicated, or just hard to get through, as well as moments where something clicks, often after a stretch that didn’t feel like it was going anywhere. These posts are about that side of things. The reality of doing the work, rather than the neat version of it.